On November 4, 2020, during an Instagram livestream, Del Rey said that the production process of the vinyl release would take at least 16 weeks, but the vinyl plant had not opened yet. She explained that the delay was due to the production process of vinyl. The announcement came at the end of an Instagram post, in which Del Rey criticized double standards for women in the music industry.ĭuring a book signing event for the poetry book Violet Bent Backwards Over The Grass, on October 2, 2020, Del Rey advised that the album would be released on either December 10, 2020, or January 7, 2021. While the album was originally planned to be released on September 5, 2020, it was pushed back. RSD exclusive vinyl cover Release and promotion ĭel Rey took to Instagram on May 21, 2020, to announce the release date of the album. The back cover was shot by Izak Rappaport. The photographer for the album cover photoshoot and the standard artwork was shot by Charlie Grant. When the artwork for the album was revealed, Krug was confirmed to have shot only the HMV exclusive cover. It was rumored that the cover would be shot by Neil Krug, who had previously worked on the Ultraviolence cover and the shoots for both Lust for Life and Honeymoon. She added that the topic had influenced her writing, saying, “I’m sure there will be tinges of what I’ve been pondering in my new album”. On May 21, 2020, in an Instagram post, Del Rey discussed double standards felt by women in the music industry. In an interview with Q Magazine in October 2019, Del Rey hinted at the theme of the album saying, “I only think of star signs for the next thing I’m doing.” These artists include Zella Day, Weyes Blood and Nikki Lane. The producer later confirmed on his Instagram story that a music video would be coming soon.Ī teaser of the music video for the title track was posted by Del Rey on December 22, 2020, announcing the song would be released on January 11, 2021, alongside a pre-order for the album.Ĭhemtrails Over the Country Club is Del Rey's second album after Lust For Life to include featured artists. On Instagram, she tagged BRTHR in the caption. On October 22, 2020, Del Rey posted behind-the-scenes footage for a music video to both her Instagram and Twitter accounts. When the album tracklist was shown to include Yosemite, the involvement of Rick Nowels was also confirmed. In Interview magazine, it was revealed that Del Rey produced the entirety of the album along with Jack Antonoff. Del Rey also tagged Neil Krug, the photographer who worked on the Ultraviolence cover, in the caption, leading fans to suspect he may be involved in the visuals for the new album. In her announcement, she also mentioned that she and her team were filming a music video for the title track " Chemtrails Over the Country Club".
She later archived the post but the video remained available on her Facebook page.ĭel Rey announced in an Instagram post that the song " Let Me Love You like a Woman" would be released as a single on September 1, 2020. On August 6, 2020, Del Rey posted a snippet of the track " Tulsa Jesus Freak" to her Instagram. These claims were later proven to be true in a video posted by Del Rey to her Instagram on May 25, 2020, where she announced the new title Chemtrails over the Country Club. On November 6, 2019, a fan posted to Reddit that Del Rey had told her White Hot Forever may not be the album title. Del Rey also revealed that the record would sound similar to her previous album, Norman Fucking Rockwell!. Del Rey estimated that the record would most likely be released within 12 to 13 months of the interview, in 2020, as a surprise release.
In the interview, she announced that the title of the project would be White Hot Forever and explained that parts of the album had already been written. Del Rey first revealed that she had been working on a new record on August 30, 2019, the release date of Norman Fucking Rockwell!, in an interview with Al Horner for The Times.
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